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Northwestern: Kellogg Executive Education

4 Programs

Since 1908, the Kellogg School of Management has been at the forefront of transforming business education.

Kellogg is a global business school with a vibrant community of faculty, staff, students and alumni who shape the practice of business and organizations around the world. Kellogg brings a blend of theory and practice to its rigorous academic experience, creating a dynamic research and learning environment.

The Kellogg Purpose: To educate, equip and inspire leaders who build strong organizations and wisely leverage the power of markets to create lasting value.

Available Programs

  • Professional Certificate in Digital Marketing
    Business, Marketing, and Communication

    The Professional Certificate in Digital Marketing is a launchpad that will advance your career in digital marketing. It will give you a broad overview of the digital marketing landscape, help you develop the most in-demand skills, and find your niche in this rapidly expanding field. Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer. Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads. Engage with career-focused webinars and assignments designed to further your professional development in digital marketing.

    Course Cost: $6,950

  • Professional Certificate in Product Management
    Business, Marketing, and Communication

    The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. Master the end-to-end process of discovering, designing, developing, delivering, and managing products. Gain experience in product management tools and methodologies including project management, A/B testing, and analytics.

    Course Cost: $6,950

  • Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business
    Business, Marketing, and Communication

    Kellogg's Product Strategy program online delivers big picture thinking in convenient learning modules plus live sessions with renowned Kellogg faculty. This program brings cutting-edge marketing and strategy practice to business leaders in an interactive, collaborative online environment. In addition to video lectures, you'll learn from live webinars with course leaders; real-life case studies and examples from industry giants; and customized assignments and quizzes to reinforce the learning. Throughout the journey, you will receive one-on-one guidance and clarification from a dedicated facilitator.

    Course Cost: $2,850

  • Digital Marketing Strategies: Data, Automation, AI & Analytics
    Computer, Information, and Technology

    In this online program by Kellogg Executive Education, you'll gain an end-to-end perspective of the modern marketing process, which starts with gathering customer insights, moves through content strategies and execution, and culminates in optimization. It may sound familiar, but if AI and automation aren't part of your marketing technology stack, then you're not getting the most out of your marketing investments. Market leaders take a holistic view of marketing, adopting technology platforms that support decision making across the entire organization. That's what this program is all about. Business managers and leaders who are responsible for driving innovation and growth, as well as seasoned marketing practitioners, will gain a practical understanding of what modern marketing looks like from an organizational perspective.

    Course Cost: $2,600