The College of Westchester

The Business Administration – Management/Marketing Associate Degree program helps to develop the skills needed for success in business. Real world knowledge and experience is shared in all courses. Students are challenged in basic disciplines such as Management, Marketing, Selling and Finance leading up to a course in Business Applications requiring development of a business plan. Elective tracks in Fashion/Retail Merchandising, Hotel/Resort Management, Entertainment/Music and Sports Management offer students an opportunity to explore various areas of interest. Credits can be transferred to the bachelor’s program.

The Bachelor of Business Administration Degree in Business Administration offers students a strong and broad business program by integrating courses in management, marketing, finance, technology, and project management. Students will learn applied business skills such as problem solving, decision making, team building and strategic planning. In addition, the BBA program includes a unique Project Management focus that provides specialized skills often desired by employers. BBA students will also focus and develop their newly acquired skills and knowledge during a required Internship. All baccalaureate students will experience a global, job specific curriculum that will prepare them for a wide variety of business career tracks – in addition to graduate school.

The accounting curriculum places a strong emphasis on accounting concepts, ethics and practical business knowledge. The Bachelor’s of Business Administration degree in Accounting (BBA) provides students with a solid business foundation through an advanced curriculum in accounting and complementary courses in finance, technology, marketing and business law. In addition, critical business skills such as strategic planning, team building, problem solving and decision making are developed. Experiencing this career-specific curriculum helps students prepare for a wide variety of accounting and financial related career tracks in business, government and nonprofit organizations.

The Accounting program provides students with an accounting curriculum which places a strong focus on computer applications and problem solving in a group environment. Upon graduation, students should be prepared for a variety of career possibilities in which a thorough understanding of applications of the principles of accounting is essential. Graduates continuing their education may transfer credits to baccalaureate studies.

Use your creativity and savvy to market to the masses!
• Learn to support brands, websites, and social media channels through message, design and creative concepts.
• Learn how to identify an audience for specific interactive digital and social media platforms.
• Learn about search engine optimization (SEO) of digital content and websites.
• Learn to develop digital business strategies and understand current and anticipate future marketing trends.
• Learn to implement analytics tools to track and measure the effectiveness of digital and social media campaigns.

The Digital Media Specialist program is designed to provide students with the skills needed for career opportunities in a diverse and evolving industry that includes graphic design, web design, animation, video and visual effects, and game design. The program utilizes the most current digital media technologies which enable students to enhance their personal portfolios to emphasize their strengths, skills, and potential. Credits are transferable to the associate degree program, Digital Media.

The Business Administration - Management/Marketing Associate Degree program is designed to provide students with a foundation education needed for success in business. Students will learn practical knowledge and application of skills in essential disciplines such as Management, Marketing, Selling and Accounting. Credits earned may be transferred into the bachelor's degree programs.

Students will study various activities that are the responsibility of the Hospitality industry. This course will require students to develop a marketing plan focusing on product mix, new product development and concepts as well as consumer likes and dislikes.

The Computer Networking Specialist program provides a concentrated curriculum in Computer Network Administration. This program is suggested for students with previous computer knowledge. Students study administration, design, support and maintenance of local area and wide area networks through lecture and using Microsoft Windows operating systems and Cisco IOS. This program prepares students for career opportunities in the com­puter networking field. Credits are transferable to the associate degree program, Computer Network Administration.

The Computer Network Administration program provides students with a leading edge career education to succeed in today’s technical world. Students study administration, design, support and maintenance of local area and wide area networks through lecture and using Microsoft Windows operating systems and Cisco IOS. The program includes additional non-technical courses to enhance the student’s career opportunities. Graduates of this program are qualified to seek positions in the computer networking field.

There is a strong need for Information Technology (IT) professionals that not only understand the basics of networks but the intricacies of how to analyze and secure the technology we use on a daily basis.

You will have the opportunity to learn about:

• Python programming and coding logic
• Network infrastructure and cloud computing
• Cyber counterintelligence
• Hardware and software competencies
• How to administer and maintain local and wide area networks
• How to develop and debug programs using relevant programming and scripting languages
• Applying effective countermeasures to investigate and analyze security vulnerabilities and mitigate threats

The BBA Degree in Business Administration offers students a strong and comprehensive business program by integrating courses in management, marketing, finance and technology. Students will learn applied business skills such as problem solving, decision making, team building, strategic planning and project management. In addition, the BBA program provides opportunities to develop specialized skills in data analytics and artificial intelligence, which are increasingly desired by employers. BBA students will also focus and develop their newly acquired knowledge and skills in a Business Capstone Experience course and during a required Internship. All baccalaureate students will experience a career-oriented curriculum designed to prepare them for a wide variety of business career tracks.

This course provides an overview of the fundamental concepts in Artificial Intelligence (AI). It introduces students to the history of AI, its applications, and its future. The course will cover topics such as problem-solving, knowledge representation, planning, machine learning, and ethical considerations in AI.

The Bachelor of Science program in Human Services is designed to prepare students for career positions in human service agencies and organizations. This may include positions such as case manager, social services supervisor, senior center administrator, job counselor, child welfare worker, group residence supervisor, information and referral specialist, outreach worker, public health worker or mental health associate. This is an interdisciplinary program that prepares students to assess the social and developmental needs of individuals and families—particularly of those who are considered at-risk or otherwise vulnerable—and either to participate directly in delivering the services required to address their needs, or to arrange and coordinate the delivery of quality services by others. The program offers three concentrations of study through the selection of three elective course tracks in Family Services, Gerontology Services, and Human Services Administration.

The A.S. degree in Human Services is designed to prepare graduates for a variety of human services occupations common to many social service agencies in both the government and not-for-profit sectors. In addition to training workers to enter directly into the workplace upon completion of the program, students may elect to continue to a four year program in either Human Services or Healthcare Services Administration. As such, emphasis is placed upon developing or enhancing competency in the broad skill areas required for working in the human services field. The curriculum provides a solid liberal arts background and exposure to a full range of human services competencies.

The A.S. degree in Human and Social Services is designed to prepare graduates for a variety of human services occupations common to many social service agencies in both the government and not-for-profit sectors. In addition to training workers to enter directly into the workplace upon completion of the program, students may elect to continue to a four year program in either Human Services or Healthcare Services Administration. As such, emphasis is placed upon developing or enhancing competency in the broad skill areas required for working in the human services field. The curriculum provides a solid liberal arts background and exposure to a full range of human services competencies.

The Bachelor of Science program in Human and Social Services is designed to prepare students for career positions in human service agencies and organizations. This may include positions such as case manager, social services supervisor, senior center administrator, job counselor, child welfare worker, group residence supervisor, information and referral specialist, outreach worker, public health worker or mental health associate. This is an interdisciplinary program that prepares students to assess the social and developmental needs of individuals and families—particularly of those who are considered at-risk or otherwise vulnerable—and either to participate directly in delivering the services required to address their needs, or to arrange and coordinate the delivery of quality services by others. The program offers three concentrations of study through the selection of three elective course tracks in Family Services, Gerontology Services, and Human Services Administration.

Health Information is a rapidly developing and evolving field with the healthcare industry. Health Information professionals work to procure, analyze, and protect patient data using electronic health record technology. These highly trained professionals worked with the latest technologies in healthcare data management working in organizations from private physician offices to large hospital complexes. In this fully developed on-ground and online curriculum, students will earn to code inpatient and outpatient healthcare services using ICD 10-CM, PCS, and CPT coding systems. Upon completion of this program, students will be prepared to attempt a Professional Coding exam.

The AOS degree in Health Information Administration is a fully online program that prepares health information administration (HIA) professionals to work in a variety of administrative medical office settings including both private practice and larger health care facilities. Graduates of this program are trained to organize, analyze, and technically evaluate patient health information in both electronic and hard copy formats, maintain and use health information indexes, and to facilitate storage and retrieval of medical records. Graduates may seek employment in medical office management positions where knowledge of medical terminology and medical billing and coding are most important. Credits can be transferred to the bachelor's program.

The Bachelor’s Program in Health Services Administration is designed to prepare individuals to develop, plan and manage healthcare operations and services within various healthcare facilities. This program includes instruction in health care management, public policy, law and ethics, long term care administration, and healthcare delivery both in the United States and abroad. The focus on long term care administration will also prepare students to work in numerous elder care organizations and health system. Students will receive instruction in the current healthcare system including managed care and the delivery of care to a growing aging population.

Applicants to this program as transfer students from institutions other than CW should see the Office of Bachelor Studies and Returning Students for evaluation of transferability.

The Medical Assistant Specialist program provides students with a foundation in both the administrative and clinical skills that medical assistants are expected to utilize in performing their basic job responsibilities. Upon graduation, students will be qualified to seek entry level employment as a medical assistant in a variety of health-care settings. Credits are transferable to the associate degree program, Medical Assistant Management.