How to Get into Graphic Design

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WHAT IS GRAPHIC DESIGN

Graphic design is also known as communication by visual design. What this means is that graphic design is used to communicate an idea visually. Graphic design concepts are either created by hand, or through computer software.

Hardly a new concept, graphic design has been around in varying forms for many centuries. As technology advanced, so did this art form. It wasn’t until the late 19th century that graphic design was embraced as a profession, largely thanks to the Industrial Revolution which brought in new technology allowing for the advancement of graphic design.

In 1922, visual communications became mainstream. Typographer William A. Diggins came up with, and subsequently coined the phrase, "Graphic Design", to distinguish the field.

WHAT A GRAPHIC DESIGNER DOES

It is the hope of most graphic designers to inspire, inform, evoke emotion, and captivate both consumers and customers alike. Typically a graphic designer will meet with their client to understand the scope of the assignment. Once that is established, they’ll use computer software to develop and layout the design. From there, the graphic designer will create assets such as logos, web product, or whatever is needed to deliver the client’s message.

Keeping their customers' objectives in mind, the graphic designer will determine everything from the layout to font, to colors. Usually, the graphic designer allows for a certain amount of project edits. Once the project is completed to the client’s satisfaction, the designs are produced digitally and in print, including mediums like marketing materials, books, and websites.

Graphic designers work with both font and imagery to craft their client’s story. It’s important that they keep up with the latest trends in technology, software, and branding, so they remain relevant and competitive. Graphic design is a highly important part of branding.

There are many areas where graphic design is utilized such as branding and advertising, typography, interface design, web design, book publishing, logos, product packaging, and print or web production.

HOW TO BECOME A GRAPHIC DESIGNER

If you’re a high school student considering a graphic design major, take courses in basic art and design, art history, and graphic and web design before committing to a college program. This way, you’ll know if you have the genuine desire and skills needed to make it in the competitive world of graphic design. Also, start creating a portfolio of your projects, as some college graphic design programs will ask to see your artistic abilities before acceptance.

Previously, graphic designers were hired specifically for their creativity and artistic skills. Today, employers are looking for someone with a more well-rounded education. Associate and bachelor degrees are the most common degrees needed to be hired as a graphic designer. And, as the field gets more intensely competitive, employers are starting to prefer applicants with bachelor's degrees.

Steps to Take:

• Earn a Degree, either an associate through a community college, or a bachelor’s through a university. Whichever direction you take, make sure the program or school is accredited.
• Gain Experience through an internship. Not all programs require their students do internships, but if you have the chance to gain the experience, you should take it.
• Create Your Portfolio. Compile your best work into a collection to showcase. Employers will request a resume, as well. But, sometimes your work will speak volumes about your experience and skill set.

Degree Information

• Associate: Generally speaking, 2 years and 65 credits are what you need to get your associate degree. Community college is a more affordable route for many students to take. It can also be a great stepping stone toward a bachelor's degree. An associate in graphic design should teach you the basics needed, along with core courses such as: design fundamentals, color theory, intro to typography, and web design.
• Bachelor’s: In 4 years, students will take between 120-180 hours worth of courses to achieve their Bachelor of Science or Bachelor of Fine Arts. Media Management in Digital Design, Graphic Design as Entrepreneur, along with standard core classes are commonly a part of the Bachelor’s degree curriculum. Depending on whether you go to a public school or private, and if it’s in or out of your state, cost for college tuition could range between $11,000-$60,000 per year.
• Master’s: There are a couple of master’s degree options: Master’s of Arts and Master’s of Fine Arts. The MFA is most common for graphic designers going after their advanced degree. Both degrees can take 2 to 3 years to finish. Master’s degrees can cost between $15,000-$36,000 per year.

Graphic designers can get voluntarily certified through software program providers such as Adobe. While not typically required, certifications can help you stand out in the job market.

3D GRAPHIC DESIGN

Illustrations, animation, photography, and text are created in 3D using specialized software. The college curriculum follows the same path as traditional graphic design degrees until around the second year. Then, if you’re headed into 3D design, you’ll start focusing directly on that through computer-generated 3D software.

Expect to take courses such as 3D modeling, lighting, textures, and animation techniques interspersed throughout your first couple of years. Third and fourth-year students will then take advanced classes that are more project focused. Internships are necessary for 3D graphic design majors, as well as a college degree, and massive amounts of creativity.

GRAPHIC DESIGN PROGRAM SCHOLARSHIPS

There are quite a few scholarships that are unique to students entering graphic design programs. These are for accredited schools throughout the country, but there are others available that are state or college-specific. It’s always a good idea to have a conversation with the financial aid departments of schools you’re applying to, or are already accepted in, to learn more about scholarships.

For additional guidance with financial aid, check out our financial aid article.

• Print and Graphics Scholarship Foundation: A yearly scholarship, for 4 years intended for students pursuing degrees in printing technology, publishing or graphic communications, or printing management.
• MVP Visuals Scholarships: This scholarship is offered twice per year and is available to one student each semester.
• Worldstudio AIGA Scholarship: Scholarship awards are given to minority students who would benefit from the financial assistance.

EMPLOYMENT OUTLOOK

The Bureau of Labor Statistics reports that demand for graphic designers is expected to increase 3 percent by 2032. This expected growth is as fast as that of the national average, translating to about 22,800 new job openings for designers each year over the next decade. Be sure to prioritize a strong portfolio, along with any certifications you would like to increase your chances in the job market.

YEARLY SALARY

The Bureau of Labor Statistics states that the average salary for graphic designers in 2023 was $64,700, with the top 10 percent making $100,450 or more.

Highest Paying States for Graphic Design in 2023