Business, Marketing, & Communication Careers Guide

There are many career options and specializations you can pursue after that business education. From business administration to finance to marketing and beyond, you have many choices. Because of that, your decision may be difficult, but this guide will help you figure out your options. Bookmark local business schools for after your research.

Accounting

Accountants are responsible for managing financial records of various transactions, tax filings, and in financial reports. Their work and fiscal knowledge ensures businesses operate compliantly and profitably.

What Accountants Do

Accountants analyze budgets, prepare financial statements and transactions, and ensure compliance with different regulations while advising businesses or individuals when making financial decisions. Accountants typically work across a scope of businesses and organizations. They may work in corporate offices, financial firms, government agencies, banks, nonprofits, and as independent consultants.

Other responsibilities accountants have include but are not limited to:

• Manage budgets
• Record financial records
• File tax returns
• Conduct audits
• Process payroll
• Financial advising and planning

Education

If you’re someone who is good with numbers and has a knack for finance, a job as an accountant might be perfect for you. Typically, accountants will need a bachelor’s degree in either accounting or finance. Before graduation, your program may require you to complete an internship. Some accountants opt for master’s degrees in accounting, or an MBA.

Salary and Job Outlook

According to the Bureau of Labor Statistics, in 2023, accountants earned an average of $90,780, with the top 10 percent making $137,280 or more. The BLS also states that demand for accountants is expected to increase 6 percent between now and 2033.

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Find accounting programs near you!

Business Administration

Read the main article here: Business Administration

Business administration careers covers a variety of different management positions. One job may plan and lead, while another may organize and control. Most will focus on improving the day-to-day operations of a company, helping make it run efficiently—basically, business administrators are to business as what mechanics are to motors.

Find a business administration program now.

What Business Administrators Do

Because it’s up to the business administrator to create a hospitable, effective, and profitable work environment, there are some duties that you’ll need to do as part of your job:

• Create company policies and goals, and make sure they are being followed and met
• Handle the budget and expenses
• Innovate new technologies within your workplace
• Hold meetings with stakeholders and staff about operations
• Negotiate contracts and agreements for services
• Interview prospective employees and promote current staff
• Examine reports and stats to cut costs and track performance

To accomplish your workplace goals, you need to have some of the following qualities:

• You’re quick thinking, especially in high-powered situations.
• You can remain cool, calm, and collected during stressful times.
• You’re a smooth talker.
• You’re a natural-born leader.
• You solve problems with no problem.
• You can avoid communication breakdowns.

Education

To start a career in business administration, you must:

• Start with either an associate or bachelor’s degree. With an associate degree, you can find entry-level position, which may prime you to climb the career ladder. However, a bachelor’s degree will open up more opportunities directly after graduation.
• Consider taking the next step by going for your Master of Business Administration (MBA). This should only take an additional one to two years. An MBA will help to propel your future in the business administration field.
• Pass a certification program before you are hired, if required. It’s always a good idea to get certifications anyway: Employers like that kind of motivation. An example of certifications a business administrator may be required to take include the Certified Manager credential (CM).

Online business administration programs are a popular choice.

Job Outlook and Salary

The Bureau of Labor Statistics reported the average salary for business administration in 2023 was $121,200, with the top 10 percent earning $188,820. Business administration jobs are expected to increase in demand 5 percent by 2032, which is slightly faster than the national average of all occupations.

Business Analyst

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">Business analysts help businesses look for ways to improve. They help companies integrate new technology, analyze data, look for new opportunities, and look for ways to help them save money.

What Business Analysts Do

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">When it comes down to it, business analysts operate behind the scenes of well-organized companies. You will be responsible for ensuring a business is operating in a cost-effective way. Here is an overview of what you can expect to do in your daily operations:

• Figure out projects to undertake and explain the steps to the necessary people
• Help put new technical solutions to current problems in place
• Plan and monitor all business activity related to your assignments
• Create conceptual prototypes and master strategic business process modeling
• Use effective communication and problem-solving skills
• Analyze data with advanced strategies

Education

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">If you want to become a business analyst, then you must have the proper educational background.

• Get your high school diploma or GED.
• You can get an associate degree, but most employers require a bachelor’s degree.
• International Institute of Business Analysis’ CBAP certification is usually required for hiring.
• Consider earning your master’s degree to advance in your company or elsewhere.
• Look into executive education programs for specialized training in the field.

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">Before you start school, you can start perfecting your business knowledge now. Work on technical writing, leadership, and decision-making skills. These will help you from the first day on the job through the end of your career.

Job Outlook and Salary

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">The Bureau of Labor Statistics reported the average wage for business analysts in 2023 was $115,530, with the top 10 percent making $172,280 or more. They also reported the demand for business analysts in 2032 is expected to increase by 10 percent. This faster than average growth is due to the demand for consulting. Companies are looking for ways to control their spending and increase efficiency.

",="" sans-serif;="" color:="" rgb(85,="" 89,="" 87);="">Most industries, specifically healthcare, will see an increase in demand for business analysts. Set yourself apart from your competition by being fluent in another language, having a graduate degree, having multiple certifications, and/or a very specialized area of expertise.

Business Information Systems

Careers in Business Information Systems (BIS) involve the management and analysis of technological solutions that make businesses run smoothly. Job titles in this field include business analyst, IT consultant, systems analyst, and database administrator.

What Do You Do in Business Information Systems?

Professionals in business information systems bridge the gap between IT and business by developing, implementing and managing the digital systems that house data and promote operational efficiency.

Other responsibilities people in business information systems have include but are not limited to:

• Develop and implement various digital systems and solutions
• Maintain databases and ensure their security
• Collaborate with IT and other professional teams
• Troubleshoot and maintenance work
• Generate reports and analyze data
• Oversee cybersecurity measures

Education

If you’re a business-savvy mind, you’ll likely enjoy a role in business information systems. Generally speaking, you’ll need at least a bachelor’s degree in business information systems, information technology, computer science, or Management Information Systems (MIS). Before graduation, you may be required to get an internship. Some business information systems professionals elect to get master’s degrees.

Salary and Job Outlook

The Bureau of Labor Statistics states that professionals in business information system roles earned an average of $180,720 in 2023, with the top 10 percent making well over $200,000. By 2033, the BLS predicts that demand for those in business information systems will increase 17 percent — much faster than that of the national average.

Find programs in business information systems near you.

Business Management

Business management is similar to administration. While most business admin degrees allow you to learn core subjects and then specialize, management programs broadly cover planning and organizing across many fields.

However, more often than not, either degree can be used for the same job opening. The size of the company and industry it is in will determine what your exact role will be. But regardless of the shape or size of where you work, you’re there to assist your company reach goals and objectives.

What Business Managers Do

The needs of your employing company will probably change frequently. And with each change comes new responsibilities. Even still, you can count on some of the following duties to remain consistent:

• Supervising a single department
• Directing overall operations
• Keeping statistics and analyzing data
• Making crucial business decisions
• Interviewing, extending offers to, and onboarding employees
• Watching budgets, setting financial goals, and making necessary adjustments

Expect to be constantly busy taking care of compliance issues, policies, and staff. Being a business manager is definitely hard work, but it’s equally rewarding, as well.

Education

Managers typically oversee a certain department, so you need understand how these departments work. Study topics like finance, accounting, tax and budgeting, purchasing, sales, marketing and public relations, data processing, mathematics, statistics and economics, and production. In addition, you there are some educational requirements you will need to meet:

• Education requirements will vary based on employer, but a high school diploma and associate degree in business management are usually the bottom-line prerequisite.
• Small companies are more likely to hire bachelor’s graduates and allow them to work their way up.
• National firms may require a more advanced degree, such as an MBA, or extensive managerial experience.
• During your schooling, coursework will include principles of accounting, applied decision methods of business, finance for managers, and business ethics. The more schooling you have under your belt, the more opportunity you will have as a business manager.

Find a local business admin & management program.

Digital Marketing

Digital marketing is a growing field. It’s no secret that the marketing industry will continue to follow digital trends and social media. There are many areas of digital marketing you can pursue, including creating digital ads and organic social media marketing.

Read more about digital marketing careers: What is digital marketing?

What Digital Marketers Do

As a digital marketer, your will be responsible for to driving brand awareness and generating leads across a multitude of digital channels. You will want to promote engagement with existing followers and customers, and also target new users as well. You should be familiar with SEO and data analytics platforms.

You will also be responsible for:

• Identify trends and insights proactively
• Use software to track user flow, website traffic, leads, and more
• Optimize content for web pages and social media platforms
• Think of and implement marketing strategies
• Measure and assess ROI and specific goals
• Write and produce various content on platforms hosting blogs, videos, and social pages
• Provide internal reports to track progress and create new strategies

Job Outlook and Salary

The Bureau of Labor Statistics reported that digital marketing professionals in 2023 earned an average of $83,190, with the top 10 percent making $137,040 or more. Digital marketing is a great field to pursue with a lot of upward mobility. By 2032, it is estimated that demand for careers in digital marketing will increase 13 percent, which is faster than that of the national average.

If you are someone who is interested in the continuously evolving world of digital marketing, enroll in a digital marketing program near you today.

E-Commerce & Social Media

Those in e-commerce and social media roles are involved with online business operations, whether that’s for consumer order fulfillment or digital marketing. While these fields encompass a variety of careers, social media and e-commerce roles work across a variety of digital channels.

What Do People in E-Commerce and Social Media Do?

People working in the space of these digital marketing channels may develop social media or ad placement strategies, optimize platforms, and analyze consumer data. With roles more conducive to social media, you may be responsible for content creation and implementing social strategies. Roles in e-commerce more closely focus on the management of product listings and pricing. Both will require an adept knowledge of your company’s consumer base.

Some roles in social media include a social media manager, social media strategist, community manager, or digital marketing specialist. Some careers in e-commerce are e-commerce managers, UI/UX design, product listing specialist, and conversion rate optimization specialist.

Education

Those in the e-commerce or social media space typically pursue bachelor’s degrees, although there may be some associate degree courses you can take, depending on the career you want to pursue. Some people also take certain certificate courses to make themselves more marketable. A few certificate courses these professionals might get include Google Analytics, HubSpot Social Media, Amazon Advertising Certification, and Google Digital Marketing & E-Commerce Professional Certificate.

Find an e-commerce or social media program near you.

Economics

Economists analyze data, trends, and the current economic state to advise and report on operations for businesses, governments, and other organizations.

What Economists Do

Economists observe factors like inflation, employment, and market conditions to handle decision-making for organizations, and aid in policy development. Data and historic trends drive their decisions, whether that’s for business or governmental purposes. They collaborate with stakeholders and policymakers alike to understand market behavior and forecast future market conditions.

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Other responsibilities economists have include but are not limited to:

• Research
• Develop economic models pertaining to future or current economic conditions
• Advise decision makers
• Write and present reports
• Evaluate financial risk to recommend investments or drive other fiscal decisions

Education

Generally speaking, economists need at least a bachelor’s degree in economics, finance, mathematics, or statistics to work in the field. While not required, master’s degrees can be beneficial for economists to have in the long run. You may need a Ph.D. if you’d like to become a professor, or for high-level fiscal research roles or policy advisory positions.

Salary and Job Outlook

According to the Bureau of Labor Statistics, economists in 2023 earned an average of $132,650, with the top 10 percent making $216,900 or more. By 2033, demand for economists is expected to steadily increase by 5 percent, which is growth as fast as the national average.

Find an economics program near you.

Entrepreneurship

An entrepreneur is an individual who launches his or her own business. In doing so, entrepreneurs assume most of the risk and and responsibility of the business, but also reap most of the reward if their venture is successful.

Education

Find a school near you offering a certificate program in entrepreneurship. Courses will include business fundamentals, financial statements, raising capital, marketing, sales, business strategy and development, and more. Alternatively, you can also get a bachelor's degree in entrepreneurship. The course work will cover largely the same topics, but go into greater detail.

Generally only taking 6 months to complete, a certificate in entrepreneurship can give you the skills you need to start the business of your dreams. Some students pursue entrepreneurship right after they complete their program. Others enter the workforce to save money while they work toward their business. A bachelor's degree in entrepreneurship will take about 4 years to complete.

Whichever path you choose, a certificate or bachelor's in entrepreneurship can give you the knowledge, skills, and business acumen needed to move forward with confidence.

Find an entrepreneurship program near you!

Finance

The field of finance offers a broad and diverse range of career opportunities with managing money. It’s a great career track for you if you want to help both individuals and corporations succeed financially. You are trusted to make important decisions with other people's money. You keep up with all the economic developments in our country, as well as around the world. You have become knowledgeable and well-versed in tracking and predicting changes in the world’s economic climate and are able to use that to increase profits for your clients. Your savvy money skills are the backbone of the operation, making it quite successful. Find a local finance degree program.

What Finance Majors Do

The sector you choose to work in, either personal or corporate, will determine your exact job description. However, many financial careers do have similarities, so no matter where you land, you can expect the following.

• Personal Finance: You’ll help a person or family create a financial plan to save for college, home, or any other large purchase. You will also help your client protect themselves from any unseen potential risk factors. Tax planning and retirement funding are part of your duties, as is estate planning.
• Corporate Finance: You help a corporate entity balance its risks and profitability. You study economic trends to help you help the company. You’ll manage any portfolios and funds the company is invested in. You essentially aid in creating as much profit potential as the company can possibly reach.

Education

Most careers in finance require a bachelor’s degree. These finance programs will give you a comprehensive understanding the field, from management to technological expertise, and carry you across multiple types of industries.

• Graduate high school or earn your GED. If possible, focus on math and business classes.
• Earn a bachelor’s degree in finance. This will help you when it comes time to get a job in banking, financial planning, insurance, or real estate.
• Bachelor’s degrees can help you land an entry-level position. If you want to advance quickly, apply for a master’s degree in finance, as well.
• A graduate degree will give you a broader range of opportunities in the management and administrative levels of finance. This will take up to two additional years.
• Get certified. You have a few choices depending on where you want to work including becoming a Certified Financial Planner or Certified Financial Analyst, or getting certifications to work as a stockbroker and securities trader.

Financial Managers

As a financial manager, you make sure company finances are doing the best they can.

You may have a variety of different responsibilities and titles across assorted industries. You may be called treasurer, risk manager, insurance manager, or another related name.

What You Do

You may be employed in the manufacturing, government, finance and insurance, or medical sectors. Regardless, here are some duties you’ll encounter throughout any field:

• Produce and review all financial reports
• Direct investment activities
• Develop strategies and plans for the long-term financial goals
• Monitor all the financials, from the minute details to the broad views
• Supervise other employees under your direction
• Help guide your company toward smart financial moves and fiscal responsibility
• Find opportunities to expand the company and its efforts

Financial managers must be curious and methodical, able to express ideas well, and keep their work material protected and in order.

Education

A certain educational path is required if you’re planning a career as a financial manager. Here’s what you need to do:

• You’ll need a bachelor’s degree in finance, business administration, or accounting. This is not an entry-level job, so you will need around 5 years of related experience before you can pursue this career.
• If you want to improve your skills, you’ll want to get a master’s degree in business administration, finance, accounting, or economics. This can vastly improve your chances of being hired.
• You should think about even more education: Voluntary certifications are highly recommended. You can look at becoming certified as a Chartered Financial Analyst (CFA), a Certified Treasury Professional (CTP), or a Certified Public Accountant (CPA).

Certifications have their own set of requirements. To get a CFA, you must have a bachelor’s degree and four years of work-related experience. The CTP requires two years of work experience, plus a bachelor’s degree. Earning a CPA is different for each state.

Find a finance degree program.

Job Outlook and Salary

The Bureau of Labor Statistics reported that the average salary for financial managers in 2023 was $174,820.

The BLS also reports that the demand for financial managers is expected to increase 16 percent by 2032. Growth will vary depending on the industry. The banking companies, which are the heaviest employers of financial managers, will see the greatest increase in employment opportunities.

Financial Analyst

Financial analysts, otherwise known as securities analysts or investment analysts, help businesses and individuals make good investment decisions. You’ll work in banks, pension funds, mutual funds, and other businesses evaluating the performance of stocks, bonds and other types of investments.

What Financial Analysts Do

You’ll be doing a bit more than analyzing when you’re a financial analyst. A financial analyst's sole purpose is to maximize return on investments for other people and companies. This comes with a great deal of responsibility!

• You make investment recommendations and create portfolios of all sizes
• You check out and evaluate data, both new and old
• You study trends
• You make profit and loss calculations based on products
• Determine a company’s value based on financial statements
• Meet with stake and shareholders
• Put together reports for the crew

You must have excellent analytical skills to track the performance of stocks. You’ll collect the data that can be easily interpreted by a stockbroker or client. You really should have good decision-making skills to help individuals make sound investment choices for both short-term and long-term goals.

Education

Typically, you’ll need a bachelor’s degree if you want to become a financial analyst. Here’s how you can get started:

• Get your bachelor’s degree in business administration, finance, accounting, or a related field.
• Get a job in the area you want to specialize in like securities, investment banking, or insurance. Mostly, you’ll specialize in an industry, region, or product.
• Once you have some experience, you can become a portfolio manager and select the mix of investments from a company’s portfolio or manage individual investors.
• A master’s degree in finance or business administration can improve your chances of advancing to a higher-level position.
• For some companies, your experience may be more advantageous than formal education.
• Institutions typically promote employees with an excellent track record with the organization.
• With a bachelor’s degree and four years of experience, you can sit for the Chartered Financial Analyst certification, which is a globally recognized certificate in investment performance measurement (CIPM).
• You need to study for and pass two examinations to earn the designation of CIPM. Students must also meet the ethical and professional requirements of the program.

Job Outlook and Salary

The Bureau of Labor Statistics reports that the average salary for financial analysts in 2023 was $112,950, with the top 10 percent making $175,840 or more. The demand for financial analysts by 2032 is expected to be faster than the national average, increasing by 8 percent. To stand out in the eyes of employers, earning certifications and a graduate degree are recommended.

Hospitality Management

Careers in hospitality management are usually found in the hotel, lodging, and restaurant industry. Lodging or hotel management involves overseeing the daily operations of a hotel or lodging facility to ensure excellent guest experiences.

What Hospitality Managers Do

Daily tasks of hotel management include managing staff, handling reservations, overseeing housekeeping, and maintaining quality service standards. They might also monitor budgets, coordinate with vendors, and address any questions or concerns guests have. Successful hospitality managers will have strong leadership, customer service, and problem-solving skills.

Other responsibilities hospitality managers have include but are not limited to:

• Oversee daily operations
• Manage staff across various departments, including marketing
• Monitor budgets and finances to maximize profits
• Coordinate with vendors
• Ensure compliance with health, safety, and hospitality regulations

Education

People in hospitality management typically pursue bachelor’s degrees while gaining hands-on experience through internships or other positions working in hotels, restaurants, or even event planning. Some may also start off in an associate degree or certificate program. Those who have advanced roles in the industry may need their Master’s in Hospitality Management or an MBA.

Salary and Job Outlook

According to the Bureau of Labor Statistics, hospitality/lodging managers in 2023 earned an average pay of $76,790, with the top 10 percent making $127,090 or more. Demand for hospitality/lodging managers is expected to grow faster than that of the national average for all occupations. The BLS predicts that by 2033, demand for these professionals will increase 10 percent.

Find a hospitality management program near you.

Human Resources (HR)

Main Article: Human Resources

What Is Human Resources

The main goal of anyone in the human resources profession is to be that bridge that connects the employees to the company management. You will develop and maintain the company culture, and you are part of the hiring process including onboarding. Additionally, you maintain company payroll and all the benefits, and you also are the mediator during any type of conflict. Regardless of which type of human resource role you choose, you will be a vital part of the company’s success.

On a whole, there are a couple different career options with the human resource profession. In HR you either become a generalist or specialist. Read on to find out more about careers in the HR profession. Find a local HR Degree program.

HR Specialist

Human resource specialists handle employer and employee relations. They recruit new talent, conduct interviews, and place newly hired workers in jobs. They can also handle compensation, benefits, employee relations, and more.

What Human Resources Specialists Do

Here’s a sample of things you’ll do all day:

• Find potential new employees, check into their backgrounds to make sure they are a company fit, conduct interviews, and hire them.
• Work on employee relations.
• Onboard new hires and help train them.
• Use employee feedback in order to make the company a more effective workspace.
• Help create company guidelines, policies, and procedures.
• Complete exit interviews with employees who are moving on from the company.
• Help to facilitate career growth and development.
• Maintain employee records and information.
• Answer questions about pay, benefits, and other questions employees may have.

Education

Most employers will prefer an HR specialist to have a bachelor’s degree. Still, it can be a lot easier to get hired when you’ve completed further education.

• A bachelor’s degree in human resources, business, psychology, or any related field is required if you want to be easily employable.
• Get involved with an internship. You gain some hands-on experience, which can make getting your first job a little easier.
• Certification may be considered voluntary, but it can increase your job prospects. Many employers will prefer, as well as require it.
  • Society for Human Resource Management offers two certified professional certifications.
  • The HR Certification Institute offers a few different levels of certifications.

You increase your chances of career advancement with the more certifications you possess. Find a HR program.

As a human resource specialist, you should have strong decision-making skills and be a good communicator. Your work will also require analytical skills and business knowledge.

Find an HR degree program now.

Job Outlook and Salary

The Bureau of Labor Statistics reported the average salary of an HR specialist in 2023 was $76,060. Job growth for HR specialists is positive as well. The BLS states that by 2032, demand for HR specialists is set to increase at a rate of 5 percent.

HR Manager

HR managers are responsible for many administrative functions within an organization. They oversee hiring new staff, consult executives on strategic planning, and serve as a liaison between a company's management and the employees.

What Human Resource Managers Do

What your actual day to day looks like will be determined by the type of company you’re employed with. Generally speaking though, you will:

• Find the best and most effective position for each employee based on his or her strong points
• Operate as a link between employees and management
• Oversee managing benefits
• Be the go-to and mediator for workplace issues
• Take charge of the recruiting, hiring, and onboarding of new employees
• Stay up to date on laws and regulations regarding employee rights
• If there is more than one office, you may have to do some traveling

Education

You will need some experience to become an HR manager. Here's how you can get started:

• Get a bachelor’s degree in business administration, human resources, education, information technology, or any other related field.
• Pursue an internship in HR
• Once you graduate, find an entry-level HR position
• After you have five years of work experience, you can apply for a manager position.
• Consider getting certifications. The HR Certification Institute and the International Foundation of Employee Benefit Plans are two professional associations that offer a variety of certification programs..

Human resource managers must have excellent communication and interpersonal relations skills. You’ll also have to demonstrate an ability to organize, manage, and lead others.

Find an HR degree program now.

Salary and Job Outlook

The Bureau of Labor Statistics reports that HR managers in 2023 earned an average salary of $154,740. The BLS also predicts about an average growth rate for the profession of 5 percent by 2032.

International Business

International business professionals manage global operations and trade, conduct market research, and execute marketing strategies for companies expanding across the globe. The role involves financial planning along with open communication with clients around the world.

What International Business Professionals Do

People in international business may work as consultants, global managers, global marketers, international trade specialists, foreign bankers or investors, or as global supply chain managers. These roles typically involve the analysis of foreign markets and the navigation of international regulations. They might develop strategies for business expansion and partnerships, along with supply chain management to ensure smooth global operations.

Other responsibilities of those in international business include but are not limited to:

• Financial planning
• Communicate with foreign clients and proficiency in foreign language
• Coordinate with vendors
• Analyze global markets
• Manage international and trade regulations
• Develop global strategies
• Oversee foreign investments and financial transactions across different currencies
• Negotiate contracts and business deals

Education

Work in international business requires at least a bachelor’s degree, with many programs exploring global trade, marketing, foreign relations, and supply chain management. Learning a foreign language and studying abroad can be beneficial, as well. Some professionals choose to advance their careers with a Master’s in International Business (MIB), or an MBA with a global focus.

Find international business programs near you.

Loan Officers

Loan officers evaluate, authorize, or recommend the approval of loan applications. As a loan officer, you could work for banks, mortgage companies, and credit unions to help people or businesses get funding.

What Loan Officers Do

There are several different kinds of loan officers: You can focus on consumer, mortgage, or commercial loans. While the size and purpose of the loans will vary among these specialties, your job duties remain pretty much the same:

• Call prospects to ask if they need to borrow money
• Explain options and answer questions
• Work with the applicants to get personal/business information, all necessary supporting documents, and signatures
• Check to see their eligibility, then approve, deny, or modify the request for a loan

Education

Many employers who are hiring loan officers look for candidates with previous experience. You’ll need to establish yourself in the field by having a nice variety of employment settings listed on your resume, including customer service, banking, and sales. However, you need to start off first by:

• Getting your high school diploma.
• Get your bachelor’s degree in either business or finance.
• If you have a strong background in related work experience, you may be able to get on job based on that and omit getting a degree entirely. However, it’s always a good idea to get that education.
• There may also be a certain degree of on-the-job training, depending on where you work. It could last anywhere from a couple of weeks through a few months.
• If you’re a mortgage loan officer, you must have a mortgage loan originator license (MLO). There is a requirement of 20 hours in coursework, plus you need to pass the exam as well as a credit and background check.
• Your license must be renewed every single year and may have additional requirements.
• You should have excellent customer service and communication skills. You’re in a customer-facing career, and you must be able to deal one on one with your clients in a relatable way.

Job Outlook and Salary

The Bureau of Labor Statistics reported that the average salary for loan officers in 2023 was $84,490. The top 10 percent of loan officers made an average of $139,470 in 2023. The demand for loan officers is expected to grow 3 percent through 2032.

Management

Managers oversee teams, projects, and various operations to meet or exceed business goals. Management positions are available in virtually every industry including marketing, the supply chain and logistics, human resources, general management, project management, and product management.

What Managers Do

A manager’s exact responsibilities will vary depending on the company and industry they work in. Managers lead teams, resolve conflicts or issues that arise, and communicate with stakeholders to drive organization-wide success.

Other responsibilities managers have include but are not limited to:

• Plan, organize, and direct resources related to various projects
• Set goals and develop strategies to achieve business objectives
• Supervise teams and delegate tasks
• Manage budgets and financial planning
• Monitor performance and implement improvements as needed
• Communicate with stakeholders
• Ensure compliance with different policies and regulations

Education

The required educational path that people in management must take depends on their exact job title. For instance, management at a restaurant or a retail store might only require an associate degree, along with some certifications. Whereas other management roles, particularly those in business, marketing, or hospitality, tend to at least require bachelor’s degrees. For individuals seeking roles in upper-level business management, a master’s degree may be required, such as an MBA.

Find management programs near you.

Marketing & Advertising

Marketing and advertising professionals develop strategies to promote products, services, or brands to intended target markets. People working in marketing and advertising might have roles as marketing coordinators, content creators, brand managers, copywriters, social media strategists, or creative directors.

What Marketing and Advertising Professionals Do

The marketing and advertising industry is vast, with many roles. In marketing and advertising, people conduct market research, create and execute advertising campaigns, manage social media accounts, and analyze consumer behavior to maximize sales and engagement.

Other responsibilities marketing and advertising professionals have include but are not limited to:

• Conduct market research
• Develop and carry out marketing campaigns
• Collaborate with designers and sales teams
• Create digital and print advertisements
• Write and edit content tailored for target audiences
• Analyze data to make informed marketing decisions

Education

Those in marketing and advertising generally pursue bachelor’s degrees. Coursework often includes studying consumer behavior, market research, digital marketing, and branding. Before graduation, you may be required to complete an internship. Some people opt for master’s degrees to advance later in their careers.

Find a marketing and advertising program near you.

Marketing Manager

As digital media becomes more prevalent, marketing managers are in even higher demand. If you are highly driven and considered creative, then you may want to seriously consider joining this specialized field where you create lasting connections between a business and its paying customers.

What Marketing Managers Do

Marketing managers are responsible for creating a cohesive brand and cultivating loyal customers for the business. Depending on the size of your company, you may be in complete charge of the marketing efforts—or just a small segment of them:

• To have a complete understanding of what your company’s customers really want, you will need to do in-depth research on the market.
• Once you have finished your market study, you’ll create a marketing plan. This will give a clear path on how you’re going to reach your target market.
• You may also be in charge of client relationships, and you have to share with other employees on the account how to meet the client's goals and expectations.
• You also manage employees under you, assigning them duties and monitoring their progress.
• Another important part of your job is to identify other business opportunities for the products and businesses you’re working on and for.
• You’ll negotiate contracts and media costs.
• The job may require some travel.

Education

This career is not an entry-level position. You will need at least a bachelor's degree and 2-5 years of experience. Here's how you can become a marketing manager:

• Get a bachelor’s degree in marketing, advertising, business administration, or any other related field.
• Doing an internship is always highly recommended.
• There are some certifications out there that are strictly on a voluntary basis. However, they do give you a certain level of respectability to employers.
• You can find certifications through associations such as Sales and Marketing Executives International (SMEI).
• Find an entry-level job in marketing.
• At this point, you should seriously consider joining a trade organization. Look into memberships with American Marketing Association, SMEI, and the Association of International Product Marketing and Management. Joining associations is a great way to network and expand your marketing manager horizons.
• Consider going back to school for a master’s degree. Having an advanced degree makes you eligible for higher level jobs.

Find a marketing degree program now.

Job Outlook and Salary

Marketing managers have a demanding yet rewarding career. The Bureau of Labor Statistics reported the 2023 average salary for marketing managers was $166,410. By 2031, the demand for marketing managers is expected to increase by 6 percent, which is a little faster than the national average for all occupations.

Nonprofit Administration

A nonprofit administrator oversees the daily operations, finances, and programs of a nonprofit organization to ensure that it best fulfills its mission. Their role requires great communication and strong leadership skills.

What Nonprofit Administrators Do

A nonprofit administrator oversees fundraising efforts, grant applications, and donor relations. They do so all while remaining compliant with various financial and legal regulations.

Other responsibilities nonprofit administrators have include but are not limited to:

• Oversee daily operations to ensure programs run smoothly
• Manage budgets and undertake financial planning
• Develop fundraising strategies to secure grants or donations
• Supervise staff and volunteers
• Adhere to federal and state nonprofit regulations
• Strategize and implement various efforts
• Monitor the effectiveness of each program

Education

Those in nonprofit administration roles typically receive bachelor’s degrees, however many professionals might pursue master’s degrees. Coursework might include fundamentals of fundraising, grant writing, and financial management. Additionally, before graduation, you may be required to complete an internship for hands-on experience in the field.

Salary and Job Outlook

According to the Bureau of Labor Statistics, nonprofit administrators in 2023 earned an average of $83,400, with the top 10 percent making $127,550 or more. Demand for nonprofit administrators is expected to increase slightly faster than the national average rate for all occupations. The BLS states that by 2033, demand for these professionals will increase 8 percent.

Find nonprofit administration programs near you.

Office Management

Office managers oversee administrative operations, coordinate office activities, manage supplies, and support staff to make for an efficient workplace.

What Do Office Managers Do?

Aside from managing administrative tasks and coordinating office operations, office managers handle scheduling, budgeting, and communication between departments. Office managers are responsible for ensuring cohesive operations take place interdepartmentally and in ways that best support employees.

Other responsibilities office managers have include but are not limited to:

• Supervise staff and delegate tasks
• Manage office supplies and equipment
• Oversee budgets and expenses
• Maintain records and organize files
• Communicate with vendors and service providers

Education

Office managers usually have either an associate or bachelor’s degree in business administration, office management, or related disciplines. Some enter the field with relevant experience and gain skills through on-the-job training. Additionally, some office managers gain certificates to enhance their career prospects such as the Certified Administrative Professional (CAP), or Project Management Professional (PMP).

Salary and Top-Paying Industries

According to the Bureau of Labor Statistics office managers in 2023 earned an average of $68,620, with the top 10 percent making $100,270 or more. Top-paying jobs for office management professionals tend to be in industries coordinating the transportation of natural gas, with an average pay of $136,070 in 2023.

Find an office management program near you!

Online Business Programs

Business, Finance, and Human Resource Degrees Online

See online business programs.

Enrolling in an online business degree program is a great way to get a degree on your terms. In fact, online business degree programs enroll more students than any other program available. An online school of any type just makes it that much more convenient to start or finish up your degree. It can also help save you money as you don't have to commute, you can live at home, and you don’t have to quit your job.

Because online school is becoming so incredibly popular, more and more colleges and universities are offering different degrees with the same curriculum as their in-person classes.

You definitely need to pay attention to the accreditation of the degree program. The Association to Advance Collegiate Schools of Business (AACSB) and the Accreditation Council for Business Schools and Programs (ACBSP) are the primary accrediting bodies for business programs and schools. These associations help to ensure a program’s ability to provide a valuable education. If your degree isn’t from an accredited program, it makes it more difficult to get certifications.

Getting a Business Degree Online

You can get a certificate, bachelor’s, or master’s while going to school 100 percent online. However, some programs feature blended instruction and require students to meet with instructors and peers on campus regularly. Most programs are conducted using email and discussion boards.

Similar to every other online degree, make sure your program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and the Association to Advance Collegiate Schools of Business (AACSB).

Operations Management

Operations management careers span across many industries including the supply chain and logistics, manufacturing, healthcare, retail and e-commerce, technology, and finance. Operations managers oversee and improve the processes that produce goods or services within an organization.

What Operations Managers Do

Operations managers manage production processes and efficiency, resources, and quality control to ensure smooth and cost-effective operations within an organization. These professionals analyze workflows to develop strategies that enhance productivity, while also coordinating between different departments to meet various goals.

Other responsibilities operations managers have include but are not limited to:

• Maintain budgets and resource allocation
• Oversee supply chains, projects, or product manufacturing
• Implement quality control measures
• Supervise teams and initiate interdepartmental collaboration
• Analyze data and performance metrics
• Ensure compliance with industry regulations and company policies

Education

To work as an operations manager, you’ll typically need a bachelor’s degree in business administration, operations management, supply chain management, or a related field. Some advance their careers with an MBA or a specialized master’s degree in operations and logistics. You may also pursue certain certifications like Project Management Professional (PMP) or Certified Supply Chain Professional (CSCP) to stand out in a competitive job market.

Salary and Job Outlook

According to the Bureau of Labor Statistics, operations managers in 2023 earned an average pay of $129,330 with the top 10 percent making $232,110 or more. The BLS also reports that demand for operations managers is expected to steadily increase by 6 percent over the next decade.

Find an operations management program near you.

Organizational Leadership

Those in organizational leadership roles guide teams and develop strategies that align with a company’s vision, operational goals, and mission. They focus on workplace culture, handle decision making, and increase overall efficiency.

What People in Organizational Leadership Do

In organizational leadership, many roles across different business departments can be open to you. Some job titles include Chief Executive Officer (CEO), Director of Operations, HR Director, Department Manager, or Training and Development Manager.

Responsibilities of people in organizational leadership include but are not limited to:

• Develop and communicate a company’s overarching vision and goals
• Lead and mentor teams
• Implement strategic plans to drive organizational growth, efficiency, and profit
• Manage organizational operations
• Oversee training and leadership development
• Foster collaboration between departments and with key stakeholders

Education

Those in organizational leadership usually have bachelor’s degrees in a business-related field. Many advance their careers with master’s degrees such as an MBA, a Master’s in Organizational Leadership (MSOL), or a Master’s in Human Resources. Many also seek certifications like Certified Professional in Leadership and Management (CPLM).

Salary Information

The salary of an organizational leader depends on the department a professional works in. For instance, the Bureau of Labor Statistics states that HR managers earned an average of $154,740 in 2023. The BLS also states that company CEOs earned an average pay of $258,900 in 2023.

Find an organizational leadership program near you.

Personal Financial Advisor

As a personal financial advisor, you get to help others manage their money wisely. You’ll figure out what their financial needs are and help them make decisions on investments, taxes, and insurance. Some advisors in your industry offer advice across the financial board, while others may specialize in areas such as risk management or retirement.

What Personal Financial Advisors Do

Your clients may come to you for different areas of financial advice. Whether they are want to start saving for their retirement or put their three kids through college, you have some sound words of wisdom in how they should go about doing just that. Some of your other job duties, besides sitting in meetings with your clients, will include:

• Providing education about investing and the risks associated with it
• Guiding clients toward smart investments
• Creating plans specific to your clients’ financial needs
• Keeping an eye on your clients’ accounts, and adjust as needed or requested
• Researching constantly on investment potentials

Education

Becoming a personal financial advisor will require some education. Here's what you need to get started:

• Get your high school diploma or GED equivalent
• Receive a bachelor’s degree. There isn’t a specific major you must have; however, getting a degree in finance or another related field can prove to be quite helpful.
• Once you’ve gotten hired, you’ll go through some form of on-the-job training. Generally, this phase only lasts around one year or less.
• If you’re going to be doing anything in the stock, bonds, securities, or trades market, then there is a whole series of licensing you’ll need to get.
• Depending on how much money you’re managing, you will have to be registered with the U.S. Securities and Exchange Commission. In addition, you have to register with your state regulators.
• After you’ve gotten your bachelor’s degree and have worked for three years, there are some certifications out there you should consider, like the Certified Financial Planner (CFP). These will also help when trying to build up your client list. They are completely voluntary but held in very high regard.

One thing to keep in mind is that some employers will prefer you to have a Master of Science in Finance, or an MBA, particularly if you want to advance to a managerial position. A master’s degree may also reflect better on your clients.

Job Outlook and Salary

The average salary in 2023 for financial advisors, according to the Bureau of Labor Statistics, was $150,670. The demand for financial advisors by 2032 is expected to increase 13 percent, which is much faster than the national average.

Product Management

Product managers are involved in each stage of developing a new product. You will work across teams to create a new product and launch it. You have the option to work in a variety of industries, ranging from consumer goods to technology. If you are a visionary who enjoys thinking of new ideas, problem solving, and marketing, becoming a product manager may be the perfect career for you.

What Product Managers Do

Product managers must have a clear understanding of a company’s consumer base and their needs. As a product manager, not only will you conceptualize the product, but you will be involved with its design, features, and the engineering process. You will also participate in its marketing and distribution.

Other responsibilities you may have are:

• Conducting consumer research to identify consumer needs
• Leveraging consumer data
• Outlining the product roadmap and schedule
• Creating strategies
• Collaborate with engineering, sales, marketing, and other support teams during a product’s production

Many product managers find themselves in the marketing or advertising industry. To become a product manager, you should be familiar with analytics, economics, public relations, management, and digital marketing.

Education

In order to pursue product management, you should have a degree in business management, supply chain and operations management, or a closely related field. A bachelor's will take 4 years to complete, and should prepare you for your future of creating new products and revolutionizing consumer needs. You can also pursue and associate degree in product management to start off sooner in your chosen field!

Job Outlook and Salary

The Bureau of Labor Statistics reported that product managers earned an average of $166,410 in 2023. The BLS also projects that by 2032, demand for product managers will increase 6 percent, which is faster than the national average for all occupations.

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